Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...

Business in a changing world -- The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality...