The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Introduction -- Modeling in a problem-solving framework -- Spreadsheet engineering -- Analysis using spreadsheets -- Data exploration and preparation -- Classification and prediction methods -- Short-term forecasting -- Nonlinear optimization -- Linear optimization -- Optimization of network...

International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for...