"Es besteht eine Diskrepanz zwischen globalen Megatrends und dem, was die Marktforschung bewegt. Das bedroht die Zukunft der Branche. Nach morphologischer Analyse der Branchensituation und Darstellung von Kompetenztheorien wird empirisch fundiert untersucht, welche Kompetenzen in der...

Concepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools --...

"Operations strategy is a major source of competitive advantage in for-profit businesses and the route to achieving social welfare in not-for-profit enterprises. No matter what sector, it can have a huge impact - not just in the short term, but also on an enduring basis"--