Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

History of the U.S. healthcare system -- Impact of the Affordable Care Act on healthcare services -- Current operations of the healthcare system -- Government's role in U.S. health care -- Public health's role in health care -- Inpatient and outpatient services -- U.S. healthcare workforce --...

Understanding and managing complex healthcare systems -- Determinants of utilization of healthcare services and products -- Introduction to managerial epidemiology -- Hospitals -- Healthcare professionals -- Payers -- Healthcare technology -- Information technology -- Quality