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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017
Persistent link: https://www.econbiz.de/10011528763
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A primer on partial least squares structural equation modeling (PLS-SEM)
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017 - Second edition
Persistent link: https://www.econbiz.de/10011551705
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A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - Third edition
Persistent link: https://www.econbiz.de/10011806651
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko; Mooi, Erik - 2014 - 2nd ed.
Persistent link: https://www.econbiz.de/10010393008
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik; Sarstedt, Marko - 2011
Persistent link: https://www.econbiz.de/10008856520