"The only book that integrates all important small group communication topics into a single comprehensive conceptual model, this text pioneered the systems approach for the group communication course. Each chapter begins with a brief preview, followed by a glossary of terms and a real life case...

Globalization: evolutionary roots and contemporary version -- The driving forces of diversity -- The tree of culture, evolutionary and practical -- The dynamics of culture -- Fear-free cross-cultural management -- Think global, plan local, act individual -- Change management: creating culture...