Despite China's obvious and growing importance on the world stage, it is often and easily misunderstood. Indeed, there are many Chinas, as this comprehensive survey of contemporary China vividly illustrates. Now in a thoroughly revised and updated edition that offers the only sustained geography...

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems...