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10
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10
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9
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8
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7
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7
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6
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6
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6
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6
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5
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5
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5
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5
Mothersbaugh, David L.
5
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5
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4
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8
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ECONIS (ZBW)
440
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1
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000818738
Saved in:
2
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
3
Consumer behavior and marketing action
Assael, Henry
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10000684485
Saved in:
4
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
5
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
6
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
Saved in:
7
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2013
-
12th ed
Persistent link: https://www.econbiz.de/10009530032
Saved in:
8
Qualitative consumer & marketing research
Belk, Russell W.
;
Fischer, Eileen
;
Kozinets, Robert V.
-
2013
-
1. publ.
Written for
students
, scholars, and marketing research practitioners by three qualitative marketing research pioneers …
Persistent link: https://www.econbiz.de/10009754227
Saved in:
9
Essentials of consumer behavior
Stephens, Debra L.
-
2017
Persistent link: https://www.econbiz.de/10011505140
Saved in:
10
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
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