explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and … book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services … discipline. It is also a must-read for academics new to services who want to access cutting-edge research"-- …

"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative … engines of innovation in the Western world, innovation provides both exceptional opportunities and steep challenges. While … innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins …

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the …