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"Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the evolution of branding,...
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"International business, especially the export-import trade, is no longer an option, but a necessity for today …'s apparel industry to grow and generate profits or just to survive in the global marketplace. The decision to export or import …
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