-- Designing an effective social media strategy - understanding the basics of communication for engagement -- Revisiting … communication response hierarchy models -- The DAGMAR approach for setting SMART social media objectives -- Engaging the customer …Social media and brand communication -- Analysing the user-generated qualitative data -- Identifying the content …

, University College, Dublin, Ireland -- Celebrities as human brands:an inquiry on stakeholder co-creation of brand identities … Research Services, UK -- Strategizing your social media presence / Francesca Pucciarelli, ESCP Europe, Turin, Italy -- Salient …, india -- Trust relationships in social networks : a typology of strategies for communication between companies and their …