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The Routledge handbook of service research insights and ideas
Bridges, Eileen (ed.); Fowler, Kendra (ed.) - 2020
explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and … book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services … discipline. It is also a must-read for academics new to services who want to access cutting-edge research"-- …
Persistent link: https://www.econbiz.de/10012063251
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Empfehlungssysteme : Recommender Systems ; Grundlagen, Konzepte und Lösungen
Klahold, André - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003726713
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How to solve it : modern heuristics
Michalewicz, Zbigniew; Fogel, David B. - 2002 - Corr. 3. print.
Persistent link: https://www.econbiz.de/10001662654
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An introduction to machine learning in quantitative finance
Ni, Hao; Dong, Xin; Zheng, Jinsong; Yu, Guangxi - 2021
"In today's world, we are increasingly exposed to the words "machine learning" (ML), a term which sounds like a panacea designed to cure all problems ranging from image recognition to machine language translation. Over the past few years, ML has gradually permeated the financial sector,...
Persistent link: https://www.econbiz.de/10012310423
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Analytics, data science, & artificial intelligence : systems for decision support
Sharda, Ramesh; Delen, Dursun; Turban, Efraim - 2020 - Eleventh edition
"The purpose of this book is to introduce the reader to these technologies that are generally called analytics but have been known by other names. The core technology consists of DSS, BI, and various decision-making techniques. We use these terms interchangeably"--
Persistent link: https://www.econbiz.de/10012001482
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …; … - 2020
Persistent link: https://www.econbiz.de/10012164540
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Marktforschung für die Smart Data World : Chancen, Herausforderungen und Grenzen
Keller, Bernhard (ed.); Klein, Hans-Werner (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012130939
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Quantitative methods & economics
CFA Institute <Charlottesville, Va.> - 2023
Persistent link: https://www.econbiz.de/10014247699
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Einführung in die empirische Kausalanalyse und machine learning mit R
Klinkhammer, Dennis; Spermann, Alexander - 2020
Persistent link: https://www.econbiz.de/10012255613
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Werbe- und Konsumentenpsychologie : eine Einführung
Felser, Georg - 1997
Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
Persistent link: https://www.econbiz.de/10000620407