This book approaches the subject of innovation management as a strategic process. It is organized to mirror the …

"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative … engines of innovation in the Western world, innovation provides both exceptional opportunities and steep challenges. While … innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins …

quality of life issues, the price mechanism, the economic contribution of tourism, and tourism and economic growth. It remains … an accessible text for students, researchers and practitioners in tourism economics and policy." …