New product introductions rely on technologies that are often subject to strongly contested standards wars. In an attempt to ensure that the technical formats that their products are built upon, are the ones that gain widespread market acceptance and thereby emerge as industry standards, firms...

This dissertation focuses on the discrepancy between consumers’ attitudes towardsprivacy and actual behavior. Although consumers increasingly protest against invasionsof privacy, they routinely disclose more information than their disclosure intent. Firmsmake sizeable investments in acquiring...

As economies are increasingly driven by services, the introduction of newservices to satisfy customers and improve firm value is becoming a critical issue formanagers. In my dissertation, I take a step in improving the understanding of serviceinnovations.In the first essay, I look at the...

Interorganizational alliances are widely recognized as critical to product innovation. A notable trend is the rapid growth of new product development (NPD) alliances between large, well-established firms and small, growing firms. This dissertation is comprised of two studies on the formation and...

Two important issues regarding international market entry strategy remain largely unexplored: international launch time window (the elapsed time between product launch in the home country and launch in the focal country) and country sequence. First, I investigate the factors that drive...