The significant impact of method of payment on the share price abnormal returns following mergers and acquisitions have been broadly considered and documented in US and UK empirical studies (Agrawal and Jaffe 2000). In the UK, all-cash acquisitions show insignificant negative or small positive...

This thesis incorporates a role for advertising in a neoclassical model of consumer behaviour in an environment with imperfect information, Advertising is seen as providing an initial set of parameters in the consumer's subjective beliefs. The thesis considers the role of learning through...