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decisions in order to understand their behavior. This study focuses on the information from media channels that is influencing … beliefs, or salience and perceptions of various media outlets, of a person. This information can be used to better understand … the motivation to partake in risk behavior. The method used was a survey. Study participants were asked about which media …
Persistent link: https://www.econbiz.de/10009475126
Bakalauro baigiamojo darbo tema – Televizjos kanalo LNK prekės ženklo išskirtinumo stiprinimas. Darbo tikslas – pateikti rekomendacijas, kaip sustiprinti LNK prekės ženklo išskirtinumą. Šiam tikslui pasiekti, atlikti tokie uždaviniai: išanalizuota Lietuvos televizijų rinka,...
Persistent link: https://www.econbiz.de/10009479136
Mass media consumption has increasingly been found to adversely impact upon psychological states but research has … largely neglected the potential influence of media onaspirations. An experiment demonstrates aspirational incomes to be … peer comparison effects, a common element of a variety of media formats. The effect of the narrative rapidly dissipates …
Persistent link: https://www.econbiz.de/10009480105
The dissertation tracks the media development and diversity policy positions of the SouthAfrican government with a … commercial media sector and the Departmentof Finance (now National Treasury) impacted on the policy process to drive … governmentthinking in a more market-driven direction. It explores the implications of this marketthinking for the deepening of media …
Persistent link: https://www.econbiz.de/10009447851
During the last two decades the bank marketing literature has been characterised by a concern for service quality and information technology (IT) within the industry. IT and customer service are relatively new `strategic weapons' for banks, both being concerned with the deployment of...
Persistent link: https://www.econbiz.de/10009450364
With a dramatic economic growth rate of 10% per year, China, as one of the Big Emerging Markets, has drawn increasing attention from both academia and industry. Its market potential and growth rate is believed to be the top attraction for global investment. In many sectors, the increasing number...
Persistent link: https://www.econbiz.de/10009450402
As computers absorb an ever-increasing proportion of corporate resources, and spread into every sphere of business activity, the issue of achieving benefits from investments in information technology (IT) is assuming major importance. Research evidence to hand suggests that IT investments are...
Persistent link: https://www.econbiz.de/10009450417
The processes of globalisation have led to a world which is more closely connected and interdependent than ever before. The use of information technology has been instrumental in facilitating these interconnections and as the processes of globalisation have unfolded, whole industries have...
Persistent link: https://www.econbiz.de/10009450418
-making. Several issues are addressed: 1) developing tools to engage in systematic producer-centered qualitative media research across … cultures , 2) testing a comprehensive grounded category scheme to characterize media producers' strategic presentational values …, 3) broadening discussion of the influence of culture on media decision-making by moving beyond national culture and …
Persistent link: https://www.econbiz.de/10009450828
This dissertation consists of two essays that examine the role of information exchange in the marketplace and how firm strategies shape stakeholder perceptions of this information. In Essay 1, I develop a theoretical framework of Perceived Information Quality (PIQ), the extent to which...
Persistent link: https://www.econbiz.de/10009450840