ENGLISH ABSTRACT: The global wine market has faced varying challenges in the first decade of the 21st century; over production brought a power shift in favour of buyers which resulted in a decline in profit margins per bottle sold. The main gainer in these uncertain times has been the consumer....

ENGLISH ABSTRACT: The goal of the study was to identify the ideal positioning strategy for the South African Apple and Pear industry to successfully compete as a supplier against Chile in the European retail environment. The hypothesis of the study states that the ideal positioning strategy for...

Santykių rinkodara pastaraisiais metais yra viena dominuojančių rinkodaros koncepcijų. Santykių kokybė tarp gydytojo ir medicinos atstovo farmacijos versle didžia dalimi lemia pardavimų apimtis.Šio darbo tikslas – sukurti gydytojo ir medicinos atstovo santykių kokybės modelį. Darbo...

The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power...

This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be...

Aided by the development of information technology, the balance of power in the market place is rapidly shifting from marketers towards consumers and nowhere is this more obvious than in the online environment (Denegri-Knott, Zwick, & Schroeder, 2006; Moynagh & Worsley, 2002; Newcomer, 2000; Samli, 2001)....

Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest. This interest resulted in relationship marketingbeing researched extensively, whilst businesses started to look for ways to buildrelationships with their clients. Relationships...

South African companies operating in the retail sector are increasingly embarking on relationship marketing strategies. However, several companies both locally and abroad have reported failures in the implementation of these strategies, citing a host of various reasons. An investigation into the...

The international accounting firms in South Africa are placing significant emphasis on relationship marketing of their professional services divisions. The reason for this is that internationally and locally, significant restrictions have been imposed on auditing firms, in providing professional...

Globalisation is of great concern for manufacturing industries in developingcountries. The need to gain and keep a competitive advantage in local marketsis becoming a key issue experienced by most manufacturers in South Africa.This is especially true in the Electrical Power Sector of South...