Marketing strategy has been justified by a number of criteria, including brand awareness, consumer attitudes, repeat buying and ratings of customer satisfaction; but the existing literature indicates the existence of weak relationships between these variables and sales, and almost no...

ENGLISH ABSTRACT: This report presents a structured approach to design and implement a shared services model for Capricorn Investment Holdings (CIH), Namibia. Shared services are tactical by nature and aim to support the organisation's strategy. Shared services are the consolidation of...

In 2008, retail banking in South Africa is a highly competitive industry with extensive customer bases that expect increasingly more from their banking experience. The retail bank with an appropriate strategic differentiator will gain a sustainable competitive advantage in the changing retail...

ENGLISH ABSTRACT: Small and medium enterprises have an important role to play in the South Africaneconomy. The success of SME’s will lead to economic growth, that will play a major rolein reducing unemployment in South Africa. It will also be the main driver for blackeconomic empowerment.As...

ENGLISH ABSTRACT: The mobile phone has not only changed the way the world works today, but also changed the direction the world is moving toward. The mobile phone changed the face of communication and enabled more people to reach more other people than ever before.The big four banks in South...

IntroductionInformation is increasingly attaining an unprecedented importance in companies and becoming the basis of competitive advantage. At Absa this has meant a significant shift in the way information is viewed, to such an extent that Management Information (MI) has been identified as one...

ENGLISH ABSTRACT: This report presents a structured approach to design and implement a shared services model for Capricorn Investment Holdings (CIH), Namibia. Shared services are tactical by nature and aim to support the organisation's strategy. Shared services are the consolidation of...

Automated credit application scoring is integral to lending money. For bankscredit application scoring provides a mechanism for managing risk and henceprofit: for borrowers it means immediate access to goods and services whichmight only have been accessible in the future. For borrowers,...

The South African banking landscape has been characterized by changes sincethe late 1990’s. Within this environment this priority banking arena has alsobecome highly competitive and this is driven by a limited n umber of availablepriority banking clients. The ability to innovate is seen as a...