consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with … websites. Research has shown that brand knowledgehas a direct effect on a consumer’s intention to purchase from an online …,social, and personal risk. Of these risks, only performance risk had an influenceon a consumer’s purchase intention from a non …

restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less information and engage … in more compensatory decision processes when interactive restructuring tools are available. Consumers also increase their … by the types of tools that marketers make available to consumers. Part two of the dissertation explores the effects of …