A consequence of the 2005 Government White Paper on Education was the apparent continuation of the marketisation of education in England. As a result, it would appear that the need for schools to be able to market themselves within this culture was becoming more and more important. One of the...

Personas, fictional user profiles based on research data, have gained popularity in the design field over recent years. These profiles include names, personalities, behaviors, and goals that are representative of a unique group of individuals. This paper examines the creation and utilization of...

Diese Dissertation besteht aus fünf Aufsätzen aus den Bereichen Arbeitsmarkt- und Bildungsökonomie. Das Ziel der Dissertation ist es, ein Verständnis für die Faktoren zu entwickeln, die individuelle Bildungsziele und individuelles Arbeitsangebot determinieren. Die Hauptmotivation dieser...