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This dissertation is a cross-cultural examination of strategic communication values that drive journalistic decision-making. Several issues are addressed: 1) developing tools to engage in systematic producer-centered qualitative media research across cultures , 2) testing a comprehensive...
Persistent link: https://www.econbiz.de/10009450828
Department of Trade and Industry and the International Marketing Council in promotional campaigns where SA Apples and Pears are … regarding the management of the carbon footprint of its products as well as the production of residue free fruit through …Thesis (MBA (Business Management))--University of Stellenbosch, 2008. …
Persistent link: https://www.econbiz.de/10009442083
strategyto increase its overall share in the auto manufacturing industry. Daimler Chrysler usessuccessful marketing, promotional … Events - Organizational Analysis – Marketing - Sales and Market Share Growth Rate - Financial Analysis - Comprehensive Ratio …
Persistent link: https://www.econbiz.de/10009467541
the hitherto unexplored real options setting. Real options have emerged as an important part of marketing strategy, and …
Persistent link: https://www.econbiz.de/10009475473
The concept of Master Thesis "Development of the Software for Business Management Simulation" presented by Stanislav … developed business management simulator can operate via internet. There are the following distinct advantages: 1) Higher …
Persistent link: https://www.econbiz.de/10009481309
team - the team of creative, strategy and management staff that is responsible for creative execution - to find out more …
Persistent link: https://www.econbiz.de/10009447341
's performance. The second essay employs consumer search and quality signaling theories from information systems, marketing, and …
Persistent link: https://www.econbiz.de/10009450729
The expense of implementing marketing strategies has always been classified as a cost to the firm. However, recent … research augments the growing body of research examining the interface between the marketing and financial departments. The … deploy them successfully to achieve a sustainable competitive advantage. Specifically, the role marketing assets (relational …
Persistent link: https://www.econbiz.de/10009451026
Water is life and its provision is vital not only for purposes of sustaining life but alsofor convenience, health, sanitation and economic well being. The United Nationsestimates that over one billion people living in developing countries lack access tosafe water, with a substantialp roportion...
Persistent link: https://www.econbiz.de/10009461056
Management training has been considered as an important issue attracting the interest of several individuals and … aspects of management training that may result from different features of organizations and countries concerned. However …, there has been little research on the relationships between organizational characteristics and the need for management …
Persistent link: https://www.econbiz.de/10009482202