This thesis attempts to analyze a part of the big and complex process of how intellectualproperty ownership and technological innovation influence the performance of firms andtheir revenues. Here I analyze a firm's stock market performance as a function of thequantity and quality of intellectual...

This dissertation contains three applications of time series in finance and macroeconomics. The first essay compares the cumulative returns for stocks and bonds atinvestment horizons from one to ten years by using a test for spatial dominance.Spatial dominance is a variation of stochastic...

Darbo tikslas: pateikti pasiūlymus kaip naudojant metaforas reklamoje skatinti norimą vartotojų elgseną. Teorinėje darbo dalyje analizuojama metaforos samprata bei galimos jų rūšys. Analizuojama metaforų naudojimo reklamose specifika, privalumai ir trūkumai bei metaforų naudojimo...