The study of consumer behaviour has attracted much attention from researchers.Models have been postulated and re-postulated in many attempts to explain thedecision process of consumers as it changes over time and space, as well as indifferent environments such as culture, race and religion. The...

This paper investigates the consistency with which people exhibit chance-taking behavior. By looking at the relationship between individuals’ gambling choices and their choices regarding fast-food consumption, junk-food consumption, exercise habits, video-game and computer-game playing, as...