there is a dearth of research on their use of Twitter. The current study, therefore, examines global brands with a Twitter … offers the perspective that Twitter serves not only as an optimal vehicle for disseminating corporate information but also as …

Die vorliegende Bachelorarbeit behandelt die Marketing-Möglichkeiten des sozialen Netzwerkes Facebook für den VfL von … Facebook können neben text-lichen Informationen auch Bilder inklusive Beschreibungstext und Link pu-bliziert werden, die dem …-ser Arbeit sollen die Auswirkungen dieser Marketing-Maßnahmen, also dem Bewerben der Artikel auf Facebook, analysiert werden …

of social networking sitesperceive a greater depth of communication on Facebook and have a more accurate perception …

website, and communication. In general, users indicated little to medium use of facebook for seeking coping … usage behaviors - was presented. In the empirical part of the thesis, the size and growth of users` digital facebook … networks were analyzed using a facebook application, online surveys and samples of German university students. Results showed …

by the Nestlé palm oil crisis. This paper examines Nestlé’s crisis communication during the palm oil crisis and Facebook … fans’ perceptions of the crisis on two of the company’s Facebook fan pages by conducting a content analysis. The research … example of the palm oil crisis, this research offers insight into the use of Facebook as a communication instrument during …