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considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met … assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship … between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have …
Persistent link: https://www.econbiz.de/10009438165
The current online apparel retailers are not able to provide enough visual information about garment fit to online apparel shoppers, even though various visual product presentation techniques have been developed. The present study was designed to analyze consumers' visual perception of garment...
Persistent link: https://www.econbiz.de/10009467364
Purpose of the research - to establish evolving trends in the retail, to estimate the development level of the retail networks and to evaluate attitude of the purchasers towards the development of networks. The research consists of two parts: Due to model delivered before the research was...
Persistent link: https://www.econbiz.de/10009478189
The Bachelor's paper analyses consumer loyalty and its formative elements in UAB “RIMI Lietuva”. The problem under … the store net can do to attract the consumers. The concept of a consumer loyalty defined, its measurement methods analyzed …, consumer loyalty levels and the main elements that determinates consumer loyalty marked, the importance of loyalty schemes in …
Persistent link: https://www.econbiz.de/10009478436
The purpose of this work is to make suggestion how to change consumer behaviour using advertising metaphors. This work …
Persistent link: https://www.econbiz.de/10009478517
The aim of the final paper “Consumer behavior in choosing hotels in Siauliai” according to scientific literature, is to … analyze consumer behavior in choosing hotels in Siauliai in stages of decision-making process. The subject of the research is … consumer behavior in choosing hotels in Siauliai. The presented paper consists of three parts: the essence, factors and models …
Persistent link: https://www.econbiz.de/10009478541
This master's thesis examines consumer behavior when they have to choose a food providing company in Siauliai city. The … final work is divided into three major parts: two theoretical and one analytical. Theoretical analysis of consumer behavior … part of the work there is an empirical study of consumer behavior when they choose a food providing company in the city of …
Persistent link: https://www.econbiz.de/10009478961
SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological … analyze outward and inward factors impact on consumer behavior. 2.To identify marketing tools influence on consumer behavior …. 3.To prepare the research methodic of ecological products consumer behavior. 4.To conduct a sample survey and to …
Persistent link: https://www.econbiz.de/10009479257
.The key words: consumer, consumer behavior, need, relationship marketing, product, organization.The aim of the work is to … present milk processing companies relationship improvement means with consumers.The research object - consumer behavior ….The research subject – consumer behavior influence to the marketing decisions.The main tasks of the work are to:1. Characterize the …
Persistent link: https://www.econbiz.de/10009479351
strategy, consumer.The object of research – closed joint stock companies “Galinta ir partneriai” and “Skanėja”.The subject of … brand equity influence on consumer behavior.4. To conduct a sample survey and to analyze the GALINTA and SKANĖJA brands … influence on consumer attitudes and behavior.5. To recommend the brand equity management strategies for closed joint stock …
Persistent link: https://www.econbiz.de/10009479359