Die vorliegende Dissertation vergleicht die Motive und Werte für den Kauf von Biolebensmitteln in Deutschland und Mexiko. Die durchgeführte internationale Literaturrecherche gibt ausreichend Hinweise darauf, dass in entwickelten Staaten sowie Entwicklungsländern die Beweggründe und...

Intelligent Product Recommendation Agents have been used for some time now by large, well known Internet businesses such as Amazon and Netflix. Unfortunately there is little research assessing the effectiveness of these systems in influencing online consumer behavior. Businesses that sell...

The market share of online purchasing is under two percent of total retailspending, which provides an indication that consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with purchasing online and these perceptions are likely to...

ENGLISH ABSTRACT: The retail environment in South Africa is dynamic and complex. The apparel retailing industryfunctions within an emergent economic milieu, and the consumers it targets are exposed to variousfactors that influence their shopping behaviour. Some of these factors are shopping...

The objectives of this study are to contribute to the understanding of consumer behaviour, and to investigate the existence of brand loyalty in the less developed countries. The study attempts to fill the gap in literature on consumer behaviour and consumer characteristics in the less developed...

Herbert Simon (1955, 1956, 1957) suggested that, due to cognitive limitations and the ever-growing complexity of the human environment, some people develop a decision-making method called “satisficing” that simplifies choice situations. Schwartz et al. (2002) explained that satisficers seek...

Every consumer decision incurs a cost. An hour spent researching products is an hour not spent working. Vacation days used in the winter are vacation days not used in the summer. A dollar spent on a car payment is a dollar not spent dining out. What determines the extent to which consumers...

This paper studies airline customers' online search and purchase behaviors. Twofundamental aspects of online behavior are examined: (1) the link between searchbehavior and buying behavior and (2) the evolution of inter-temporal search andpurchase decisions of strategic buyers.In the first study,...

Part one of the thesis studies differential diagnosticity towards substantive extrinsic information available in the environment. This research tests the interaction between regulatory focus and availability of extrinsic-substantive information such as consensus information, on the range of...