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Multi-criteria decision-making (MCDM) represents one of the core research streams in the field of operations research (OR). Altough numerous sound MCDM methods for various kind of applications exist, the application of such methods in the practical field is found rarely. The reason for this gap...
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AHP, Analytic Hierarchy Process, Markencontrolling, strategisches Markencontrolling, brand controlling, strategic brand …
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