In recent years, companies have been under increasing pressure to communicate their sustainability performance to interested stakeholders. Reliable metrics and third-party validation in particular play an important role in the effort to quantify a company’s impact on the environments and...

As worldwide population growth continues to rise, so does demand for seafood by consumers. With this trend interest in sustainably certified seafood is also increasing. The Marine Stewardship Council (MSC) standard for sustainable and well-managed fisheries is considered the gold standard of...

Due to the interdisciplinary nature of eco-labelling, the sense of the phenomenon itself is lost when studied in isolation. With this consideration, a balance of research between practical and theoretical approaches, between environmental sociology, environmental economics, international trade...

Baigiamajame magistro darbe nagrinėjamos interjero dizaino paslaugų verslo problemos, tendencijos Lietuvoje ir užsienyje, analizuojamos marketingo sritys, taikytinos interjero dizaino versle, marketingo strategijų rengimo modeliai, vartotojų elgsenos modeliai. Pateikta paslaugų,...

Green marketing has been a main topic of discussion for several years. Most studies conducted in this area have focused on the benefits of green marketing for a normal company. However, no studies have considered the effectiveness of green marketing by a negative brand like BP. This study aims...