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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
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2002
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[Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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2
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
Saved in:
3
Firms and the creation of new markets
Anderson, Erin
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826560
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4
Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline
;
Gatignon, Hubert A.
-
2010
Persistent link: https://www.econbiz.de/10008807653
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5
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003662075
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6
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003591697
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7
Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.
;
Vanden Abeele, Pierre
-
1995
Persistent link: https://www.econbiz.de/10000908295
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8
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
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9
Development mode : a transaction cost conceptualization
Robertson, Thomas S.
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000915982
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10
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
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