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Chaid als Instrument des Data Mining in der Marketingforschung
Temme, Thorsten; Decker, Reinhold - 1999
Persistent link: https://www.econbiz.de/10001453292
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An integrated approach for the use of CHAID in applied marketing research
Temme, Thorsten - 2000
Persistent link: https://www.econbiz.de/10001497008
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Knowledge Discovery in Databases
Düsing, Roland - 2000
Persistent link: https://www.econbiz.de/10001490226
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Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof; Benoit, Dries F.; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936779
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Data Mining Projekte im unternehmerischen Umfeld : eine empirische Studie deutscher Unternehmen
Hilbert, Andreas (contributor) - 2002
Persistent link: https://www.econbiz.de/10001935106
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Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003815917
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Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936802
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CRM : Consulting-Leitfaden
Frenzel, Felix; Menzel, Martin; Stiefel, Stefanie; … - 2009
Persistent link: https://www.econbiz.de/10008737539
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Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe; Van den Poel, Dirk - 2010
Persistent link: https://www.econbiz.de/10008821739