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Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank; Vogel, Johannes; Lennartz, Wolfgang - 2008
Persistent link: https://www.econbiz.de/10003747597
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Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.; Sovinsky, Michelle; Ridder, Geert - 2009
Persistent link: https://www.econbiz.de/10003942211
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Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph; Wegener, Katrin - 2013
Persistent link: https://www.econbiz.de/10009741908
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Persuasion with correlation neglect : media power via correlation of news content
Levy, Gilat; Moreno de Barreda, Inés; Razin, Ronny - 2017
Persistent link: https://www.econbiz.de/10011752439
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Persuasion with correlation neglect : media power via correlation of news content
Levy, Gilat; Moreno de Barreda, Inés; Razin, Ronny - 2018
Persistent link: https://www.econbiz.de/10011861370
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Why don't we sleep enough? : a field experiment among college students
Avery, Mallory; Giuntella, Osea; Jiao, Peiran - 2019
promote healthier sleep habits. Toward this end, we conducted a field experiment with college students, providing them …
Persistent link: https://www.econbiz.de/10012138314
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Beliefs as a means of self-control? : evidence from a dynamic student survey
König, Tobias; Schweighofer-Kodritsch, Sebastian; … - 2019
We repeatedly elicit beliefs about the returns to study effort in a panel survey of students of a large university …
Persistent link: https://www.econbiz.de/10011993339
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The impact of school-based financial education on high school students and their teachers : experimental evidence from Peru
Frisancho Robles, Verónica - 2018
school-based financial education programs for youth. The intervention improves students’ and teachers’ financial knowledge by … sizable positive impacts on self-control and consumption habits among students are identified. Teachers in the treatment group …
Persistent link: https://www.econbiz.de/10011882060
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Beliefs as a means of self-control? : evidence from a dynamic student survey
König, Tobias; Schweighofer-Kodritsch, Sebastian; … - 2018
We repeatedly elicit beliefs about the returns to study effort in a panel survey of students of a large university …
Persistent link: https://www.econbiz.de/10011930658
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Sind Studierende ein lohnendes Kundensegment für Versicherungsunternehmen? : Ergebnisse einer empirischen Studie an österreichischen Universitäten
Dornhelm-Rauschmeier, Flora; Fitzsimons, Elsa-Maria; … - 2009
Persistent link: https://www.econbiz.de/10003890386