This paper builds on the idea that trust is a matter of embedded agency where trustors and trustees, as actors, interpret the social context in which they are embedded. Insofar as this context is institutionalized, trust may be quite 'normal' and achieved fairly easily by reference to...

The concept of trust has recently been rediscovered, especially in the fields of economic sociology and organization theory. Nevertheless, the actual functioning of trust in markets has only been understood incompletely up to now. As this paper argues, one reason for this is that...