This paper experimentally investigates how concerns for social approval relate to intrinsic motivations to purchase ethically. Participants state their willingness-to-pay for both a fair trade and a conventional chocolate bar in private or publicly. A standard model of social image predicts that...

Dealing with temptations requires self-control. If lying for money constitutes a temptation, restricting people's self-control resources would enhance unethical behavior. We argue that the effect of the selfcontrol on lying depends on two things: 1) easiness to grasp the opportunity to lie, and...

This paper experimentally investigates how concerns for social approval relate to intrinsic motivations to purchase ethically. Participants state their willingness-to-pay for both a fair trade and a conventional chocolate bar in private or publicly. A standard model of social image predicts that...