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Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie; Laurent, Gilles - 1988
Persistent link: https://www.econbiz.de/10000763305
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Age-induced decision shrinkage, another avenue to repeat purchase : the example of new automobiles
Laurent, Gilles; Lambert-Pandraud, Raphae͏̈lle - 2002
Persistent link: https://www.econbiz.de/10001650100
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Engineering hedonic attributes to generate perceptions of luxury : consumer perception of an everyday sound
Lageat, Thierry; Czellar, Sandor; Laurent, Gilles - 2003
Persistent link: https://www.econbiz.de/10001771858
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001629393
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Measuring and modeling the (limited) consistency of free choice attitude questions
Rungie, Cam; Laurent, Gilles; Dall'Olmo Riley, Francesca; … - 2001
Persistent link: https://www.econbiz.de/10001629394
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Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre; Wansink, Brian; Laurent, Gilles - 1999
Persistent link: https://www.econbiz.de/10001412778
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Assessing the frequency and causes of out-of-stock events through store scanner data
Bayle-Tourtoulou, Anne-Sophie; Laurent, Gilles; Maceé, … - 2006
Persistent link: https://www.econbiz.de/10003300162
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003279938
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Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles - 2006
Persistent link: https://www.econbiz.de/10003740334
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Consumers' immediate memory for prices
Vanhuele, Marc; Laurent, Gilles; Drèze, Xavier - 2005
Persistent link: https://www.econbiz.de/10003121973