Markenfokussierte vertikale Distributionssysteme wie bei Esprit, S.Oliver oder Swarovski basieren auf einem integrierten Markenauftritt, einer vertikalen Wertschöpfungskette und multiplen Distributionsformen unterschiedlicher Vielfalt. Diese drei Kernelemente sind im Distributionssystem...

Insurance products are distributed both by independent and dependent agents, although the use of independent agents is more costly. The product quality hypothesis states that independent agents provide both insurers and customers with higher service quality and therefore, remain on the market....

Until its liberalisation in 1994 exclusive agents dominated the distribution of products in the German life insurance industry. Since then, their importance has been declining for the benefit of both distribution via direct distribution channel and independent agents. However, the market shares...

In this chapter we discuss a tactical optimisation problem that arises in a multistage distribution system where customer orders can be delivered from any stockpoint. A simple rule to allocate orders to locations is a break quantity rule, which routes large orders to higher-stage stockpoints and...

In den Non-Food-Konsumgüterbranchen mit Gütern des mittel- und langfristigen Bedarfs setzen sich neue Geschäftsmodelle durch, die auf einer simultanen Neugestaltung der Markenkonzeption, der Wertschöpfungskette und der finalen Distributionsstufe beruhen. Die neuen vertikalen Markenanbieter...

In den Non-Food-Konsumgüterbranchen mit Gütern des mittel- und langfristigen Bedarfs setzen sich neue Geschäftsmodelle durch, die auf einer simultanen Neugestaltung der Markenkonzeption, der Wertschöpfungskette und der finalen Distributionsstufe beruhen. Die neuen vertikalen Markenanbieter...

In this chapter we discuss a tactical optimisation problem that arises in a multistage distribution system where customer orders can be delivered from any stockpoint. A simple rule to allocate orders to locations is a break quantity rule, which routes large orders to higher-stage stockpoints and...

In equipment-intensive industries such as truck manufacturing, electronics manufacturing, photo copiers,and airliners, service parts are often slow moving items for which, in some cases, the transshipment timeis not negligible. However, this aspect is hardly considered in the existing spare...