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Consumer behavior : attitude,...
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Welt
2
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29.03.1996
1
Advertising
1
Advertising industry
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Consumer behaviour
1
International marketing
1
Internationales Marketing
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103
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Sheth, Jagdish N.
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Jain, Arun K.
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Malhotra, Naresh K.
1
Pinson, Christian
1
Söllner, Albrecht
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Freie Universität Berlin / Institut für Marketing
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International Conference on Relationship Marketing <1996, Berlin>
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Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Research and the development of pedagogical materials : working papers
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ECONIS (ZBW)
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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
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2
Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N.
-
1972
Persistent link: https://www.econbiz.de/10000726986
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3
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
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