Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …

Contract growing has been defined as an agreement between farmers and processing and/or marketing firms under forward … such, it offers a solution to a number of production and marketing problems that lead to low farm productivity and … on how contract growing can address various marketing and production problems in the farm sector. This is demonstrated in …

their Designated National Authority (DNA). Capacity building and marketing the national CDM programmes to buyers of …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …