This paper develops a novel analytical framework to study how firms should design a product by choosing its recyclability and price in markets where consumers care for the environment and make not only purchase but also disposal decisions when the product reaches end-of-life. Under a linear...

The importance of design has been recognised by scholars from different fields such as artificial sciences and engineering, innovation, arts and creativity and management. Despite a shared understanding of the role of design as a potential enabler of innovation, it still acknowledges a wide...