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Marketing intelligence in SMEs...
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SME characteristics and formalised information use : a canonical correlation analysis
Cacciolatti, Luca
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Fearne, Andrew P.
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2012
Persistent link: https://www.econbiz.de/10010354456
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Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred A.
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Fearne, Andrew P.
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Duffy, Rachel
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2013
Persistent link: https://www.econbiz.de/10010355958
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