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Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra; Shinde, Rajesh; Bakshi, Madhupa - 2019
Persistent link: https://www.econbiz.de/10012105331
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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019
Persistent link: https://www.econbiz.de/10012105359
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JUGAAD - not just "making do" but a low cost survival & coping strategy at the bottom of the pyramid
Singh, Ramendra - 2011
Persistent link: https://www.econbiz.de/10009377245
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When, and how salespersons spend time with customers?
Singh, Ramendra - 2011
Persistent link: https://www.econbiz.de/10009379493
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Entrepreneurial competencies, business success and subjective well-being of BoP entrepreneurs in rural India : an empirical examination
Kumar, Avinash; Singh, Ramendra; Gupta, Rajesh; Sinha, P. K. - 2023
Persistent link: https://www.econbiz.de/10014384943
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How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra; Rawat, Sandeep - 2021
Persistent link: https://www.econbiz.de/10012650949
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Life insurance : buying behavior among low income rural consumers in India
Singh, Ramendra; Tiwary, Shiv; Sharma, Anamika - 2023
Persistent link: https://www.econbiz.de/10014540676
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Snapdeal : a strategic dilemma!
Singh, Ramendra - 2015
Persistent link: https://www.econbiz.de/10011450982
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Jugaad as frugal innovation in street entrepreneurship at the bottom of the pyramid
Singh, Ramendra; Gupta, Vaibhav - 2013
Persistent link: https://www.econbiz.de/10010508772
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Corporate social responsibility for social impact : approach to measure social impact using CSR impact index
Singh, Ramendra; Agarwal, Sharad - 2013
Persistent link: https://www.econbiz.de/10010508775