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The application of commercial marketing techniques in the social marketing situation
De Meyrick, Julian - 2000
Persistent link: https://www.econbiz.de/10001481564
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021
Persistent link: https://www.econbiz.de/10012629950
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Ausgestaltung eines Kommunikations-Mix für Nonprofit-Unternehmen unter Berücksichtigung der Besonderheiten dieses Bereiches
Schewe, Gerhard; Nienaber, Ann-Marie; Kienitz, Simon - 2009
Persistent link: https://www.econbiz.de/10003857702
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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P. - 2014
Persistent link: https://www.econbiz.de/10010438064
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Von der Marktforschung zur Kundenintegration im Krankenhausmanagement
Helmig, Bernd - 2004
Persistent link: https://www.econbiz.de/10002062240
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Zur (Un-)Vereinbarkeit von Marketing und Kirche : eine anbieterorientierte Analyse des kirchlichen Marketings
Tscheulin, Dieter K.; Dietrich, Martin - 2002
Persistent link: https://www.econbiz.de/10001757426
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Wofür, wie viel, an wen? : die nutzenoptimale Spende aus Konsumentensicht ; eine conjointanalytische Studie
Huber, Frank; Meyer, Frederik; Vetter, Vanessa; … - 2008
Persistent link: https://www.econbiz.de/10003741856
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Brothers in alms? : coordination between nonprofits on markets for donations
Aldashev, Gani; Marini, Marco; Verdier, Thierry - 2014
Persistent link: https://www.econbiz.de/10010385018
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Online fundraising, self-deception, and the long-term impact of ask avoidance
Adena, Maja; Huck, Steffen - 2016
We study an online fundraising campaign run on an opera ticket booking plat-form. After establishing a baseline, a … stark evidence on adverse long-run effects of fundraising campaigns for ticket selling entities. "Avoiding the ask," non …
Persistent link: https://www.econbiz.de/10011455873
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Does online salience predict charitable giving? : evidence from SMS text donations
Perroni, Carlo; Scharf, Kimberly A.; Talavera, Oleksandr; … - 2021
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities'...
Persistent link: https://www.econbiz.de/10012692241