Who does, and who should initiate costly certification by a third party under asymmetric quality information, the buyer or the seller? Our answer ' the seller ' follows from a non-trivial analysis revealing a clear intuition. Buyer-induced certification acts as an inspection device, whence...

Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability...

We study the role of privacy in the market for mobile applications. For such programs used with smartphones and tablet PCs a very important market has emerged. Yet, neither the role of privacy on that market is well understood, nor do we have empirical evidence regarding its role therein. We...

We study the role of privacy in the market for mobile applications. For such programs used with smartphones and tablet PCs a very important market has emerged. Yet, neither the role of privacy on that market is well understood, nor do we have empirical evidence regarding its role therein. We...

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...

This paper discusses a two–sector neoclassical overlapping generations economy with intermediate and final goods in the spirit of Romer (1990). The risk averse agents engage in one of two alternative occupations: either firm-ownership in the intermediate goods sector, characterized by...