Durch Smartphones und mobile Applikationen integrieren Konsumenten zunehmend Informationssysteme in ihren Alltag. Der Beitrag deckt relevante Werthaltungen auf, die sich hinter den Motiven als Treiber von Smartphone-Nutzungsaktivitäten verbergen. Tiefeninterviews mit Konsumenten wurden auf der...

Durch Smartphones und mobile Applikationen integrieren Konsumenten zunehmend Informationssysteme in ihren Alltag. Der Beitrag deckt relevante Werthaltungen auf, die sich hinter den Motiven als Treiber von Smartphone-Nutzungsaktivitäten verbergen. Tiefeninterviews mit Konsumenten wurden auf der...

In the course of experiential computing privacy is entering personal space. Due to the implementation of all kinds of sensors and computing in everyday life of users, their privacy is at high risk. The high risk of privacy is strengthened by the classification of mobile app download decisions in...

In the course of experiential computing privacy is entering personal space. Due to the implementation of all kinds of sensors and computing in everyday life of users, their privacy is at high risk. The high risk of privacy is strengthened by the classification of mobile app download decisions in...

Mobile applications are not only integral to the functioning of smart mobile devices (SMD) but also one of the most commonly used technological interfaces within smart networks of connected devices. In order to market these value propositions, companies have to understand how consumers perceive...

[Introduction ...] This leads us to our major research question: How to optimally set prices of mobile applications depending on their utility-classification? Each of the following chapters sequentially contributes to the answer of this question. Chapter 2 focuses on the managerial relevance of...

Mobile applications are not only integral to the functioning of smart mobile devices (SMD) but also one of the most commonly used technological interfaces within smart networks of connected devices. In order to market these value propositions, companies have to understand how consumers perceive...

In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...

In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...