. However, scientific literatures on Media Bias establish empirical evidence for a positive impact of advertising volume on … empirical analysis of a possible (commercial) Media Bias influenced by advertising expenditure in monthly women's magazines. The … regression model show that there is a positive correlation with the amount of advertising expenditure on the coverage of a …

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

consumers pay to the other content in the rest of the advertising message. Our paper quantifies the benefits from … personalization, and contributes to understanding the role of non-informative advertising content. It contributes to the psychology … that are designing their advertising campaigns …

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …