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Targeting political advertising on television
Lovett, Mitchell J.; Peress, Michael - 2010
Persistent link: https://www.econbiz.de/10009296052
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A tear in the iron curtain : the impact of western television on consumption behavior
Bursztyn, Leonardo; Cantoni, Davide - 2012
This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...
Persistent link: https://www.econbiz.de/10009656215
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …
Persistent link: https://www.econbiz.de/10010439376
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Spilling over and crowding out : the effects of public sector/private sector convergence and competition, in the provision of public goods
Barrowclough, Diana - 2001
becomes lessdistinctive; and or it introduces advertising.These are timely issues, given the extent to which public … broadcasters are increasingly criticised forseeking popularity, losing distinctiveness, and in many cases, introducing advertising … parallels to other sectors where services are also offered free at the point of access, butfinanced by advertising. The most …
Persistent link: https://www.econbiz.de/10011400384
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …
Persistent link: https://www.econbiz.de/10010365882
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.; Marshall, John; Snyder, James M. - 2016
Persistent link: https://www.econbiz.de/10011607717
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011561967
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Die Werbewirksamkeit alternativer Gestaltungsformen von TV-Spots : ein Beitrag zur Quantifizierung der Werbequalität
Ellinghaus, Uwe; Erichson, Bernd; Zweigle, Tanja - 1999
Persistent link: https://www.econbiz.de/10001420904
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Does self-regulation of advertisement length improve consumer welfare?
Matsubae, Taisuke; Matsushima, Noriaki - 2012
In Japan, TV platforms regulate themselves as to the length of the advertisements they air. Using modified Hotelling models, we investigate whether such self-regulation improves consumer and social welfare or not. When all consumers choose a single TV program (the utility functions of consumers...
Persistent link: https://www.econbiz.de/10009419549