DeBerry‐Spence, Benét - In: Journal of Business & Industrial Marketing 23 (2008) 6, pp. 368-373
the marketing discipline. In the context of scholarly research, third space exists between the academy and places of … research, and applies to research agendas involving businesses and consumers in emerging and/or subsistence markets, where … areas (i.e. researcher identity, researcher context, research methods) and the corresponding themes of rediscovering the …