Li, Fuan; Nicholls, J.A.F.; Zhou, Nan; Mandokovic, Tomislav - In: Asia Pacific Journal of Marketing and Logistics 15 (2003) 1/2, pp. 115-131
This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall … visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their …