Strickland, Paul; Smith‐Maguire, Jennifer; Frost, Warwick - In: International Journal of Wine Business Research 25 (2013) 2, pp. 125-137
and actively promoted and marketed their winery as having a strong family heritage link in Victoria, Australia. Findings …Purpose – The aim of this exploratory study is to investigate the benefits of “New World” wineries using family … wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New …