Similar Search Results

E‐business strategy development: an FMCG sector case study

Webster, M.; Beach, R.; Fouweather, I. - In: Supply Chain Management: An International Journal 11 (2006) 4, pp. 353-362

‐commerce, focusing particularly on Electronic Data Interchange (EDI) and internet‐mediated e‐commerce. It then explores the current … and for internet‐mediated e‐commerce solutions in particular. Research limitations/implications – The empirical survey is …

Persistent link: https://www.econbiz.de/10015008445

The role of electronic commerce in creating virtual tourism destination marketing organisations

Palmer, Adrian; McCole, Patrick - In: International Journal of Contemporary Hospitality Management 12 (2000) 3, pp. 198-204

Co‐operation is crucial to the successful marketing of tourism destinations, and electronic commerce offers exciting new opportunities for co‐operation among tourism suppliers. This article examines the reciprocal linking of Websites to create “virtual” tourism destination organisations,...

Persistent link: https://www.econbiz.de/10014762453

Strategies that work – the case of an e‐retailer in an emerging market

Nui Polatoglu, Vichuda - In: International Journal of Emerging Markets 2 (2007) 4, pp. 395-405

a small retailer with internet storefront in an emerging market economy. Design/methodology/approach – A case study is … performance of internet retailers in a developing country. Research limitations/implications – The data collection method appears … to be unorthodox. Although the story of internet booksellers is not new, the case is located in an emerging and “non …

Persistent link: https://www.econbiz.de/10014788133

Application of POM to e‐business: B2C e‐shopping

Starr, Martin K. - In: International Journal of Operations & Production Management 23 (2003) 1, pp. 105-124

Can operations management impact significantly the profitability of consumer‐based businesses on the Internet (called B …2C)? During the past two years, Internet retailers have not provided satisfactory financial results. Whereas, leading in …‐tailing (Internet B2C). To do this we singled out a well‐known dot.com retail failure, Webvan. Cost data were studied from startup (1998 …

Persistent link: https://www.econbiz.de/10014789615

Supporting SME e‐commerce migration through blended e‐learning

Caskey, Kevin; Subirana, Brian - In: Journal of Small Business and Enterprise Development 14 (2007) 4, pp. 670-688

Purpose – The purpose of this paper is to use a blended learning environment to introduce principals in small businesses to the benefits of electronic commerce, while avoiding many of the barriers identified in recent research. Design/ methodology/approach – The paper reports results from...

Persistent link: https://www.econbiz.de/10014903096

Managing in the @ age : Banking service quality and strategic positioning

Zineldin, Mosad - In: Measuring Business Excellence 6 (2002) 4, pp. 38-43

Banking has traditionally operated in a relatively stable environment for decades. However, today the industry is facing dramatically aggressive competition in a new deregulated environment. Positioning is an attempt to distinguish the bank from its competitors along real dimensions in order to...

Persistent link: https://www.econbiz.de/10014930565

Using on‐line retailing as a springboard for catalog marketing

Duffy, Dennis L. - In: Journal of Consumer Marketing 21 (2004) 3, pp. 221-225

documents the critical lessons learned. Concludes that the Internet provides an effective place for the development of a new …

Persistent link: https://www.econbiz.de/10014848394

The internationalization of US Internet portals: does it fit the process model of internationalization?

Kim, Daekwan - In: Marketing Intelligence & Planning 21 (2003) 1, pp. 23-36

commerce firms. The results reveal that the gradual internationalization of Internet firms is better supported by the … characteristics of the internationalization of the Internet portal firms. …

Persistent link: https://www.econbiz.de/10014945853

Customer‐to‐customer developments in (r)etailing : A case study of betting exchanges in the UK

Jones, Peter; Hillier, David; Turner, David; Comfort, Daphne - In: Marketing Intelligence & Planning 22 (2004) 7, pp. 742-750

This article provides market intelligence, by way of a narrative case study, relating to online retailing in an unusual setting. While the transaction between business and customers is generally seen as very much the dominant element in such retailing, customer‐to‐customer interactions are...

Persistent link: https://www.econbiz.de/10014945946

Strategic online customer decision making: leveraging the transformational power of the Internet

Smith, Alan D.; Rupp, William T. - In: Online Information Review 27 (2003) 6, pp. 418-432

Online shopping phenomena are governed by a number of consumer acceptance and behaviour characteristics and grounded in theoretical aspects of consumer decision making. There are a number of factors that affect what we buy, when we buy, and why we buy. In reference to buying online, the factors...

Persistent link: https://www.econbiz.de/10014965398