Lee Hunter, Mark; Van Wassenhove, Luk N. - In: Journal of Management Development 30 (2011) 10, pp. 968-984
Purpose – This paper aims to answer the following questions: Is corporate responsibility only a cost, or is it also a profitable business strategy? If so, can the strategy work in a B2B context, as well as in the B2C context typically covered by research on corporate responsibility? Finally,...